LONDON (January 18, 2012) – India’s newly branded My Fortune, Chennai has become the latest property to select Utell Hotels & Resorts for international sales, marketing and distribution services.

My Fortune is a new brand introduced by ITC Hotels to the Fortune Hotels portfolio, with the first hotel being branded as My Fortune, Chennai. This premium, contemporary hotel is located on Cathedral Road in the heart of the city. The hotel is dedicated to providing guests with the convenience and comfort of a home away from home. Guests can work out at the fitness centre, enjoy the outdoor pool or unwind in the saunas. There is also a shopping arcade and free onsite parking. With superior local and international cuisine, the hotel provides a choice of dining options with My Café, a 24-hour multi-cuisine restaurant; a North Indian specialty restaurant, My Deli; and Durrant’s Bar.

The hotel offers 90 spacious, well-appointed guest rooms. Each has been meticulously designed with a careful blend of contemporary and traditional elements to provide elegant and premium accommodation for the guests. ‘My Fortune, Chennai’ is centrally located, just 15 kilometers from the international airport, 5 kilometers from the railway station, and a short 15-minute drive to T. Nagar and Anna Salai, the popular shopping and business commercial districts.

My Fortune, Chennai will benefit from Utell’s vast range of business solutions, including access to international business through Utell’s global preferred partnerships and programmes with global travel management companies (TMCs), online distributors and corporate customers.

Ram Misra, general manager, My Fortune, Chennai said: “As hotel development continues to expand in India, our aim is to be at the forefront of the industry with solid distribution strategies. Our Utell membership is a key component and essential to enabling My Fortune, Chennai to access new business both locally and in particular on a wider international scale.”

My Fortune, Chennai is the first property from the My Fortune brand to become a Utell member. The hotel joins an expanding portfolio of 11 other properties from the Fortune Hotels chain, which are already Utell members.

“My Fortune, Chennai is a welcome addition to the Utell family, further enhancing to Utell’s portfolio of Indian properties,” said John Owens, senior vice president sales and account management, Pegasus Solutions. “We work to ensure that our member hotels’ room supply is made more accessible to global demand partners and customers. Utell membership is designed to empower partner hotels with crucial new business opportunities.”

My Fortune, Chennai is now available on the GDSs under Utell’s chain code, UI, via Utell’s reservation call centers and at the dedicated travel agent website www.UtellAgent.com.